France

Far more than Paris

Paris is the city the world knows, but French pride is spread across every region: its food, its landscape, its accent and its way of doing things. Ask someone from France where they are from and the answer is often a region or a town before it is the country.

That regional pride is what makes France such good ground for place designs that are specific rather than generic.

Daily rituals

The things people miss when they leave France are often small daily rituals: the walk to the bakery in the morning, the weekly market, the unhurried lunch, the apéritif before dinner with friends. They are habits built around time spent together, which is exactly why they are hard to recreate elsewhere.

What we design here

Designs for France begin with cities, regions and those daily rituals, drawn and lettered originally. No official emblems, no borrowed marks.

Read what makes France special, or explore all countries.